LaLiga launches weekly Twitch highlights show – SportsPro – SportsPro Media

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LaLiga is expanding its content offering on the Twitch streaming platform to include highlights from the top two tiers of Spanish soccer.
The new weekly highlights show will air on Mondays and feature recaps of all the matches from each fixture round via LaLiga’s official Twtch channel, as well that of host Rubén Martín.
Last year LaLiga became the first European major soccer property to create its own Twitch account, using it to air select matches in partnership with the Mediapro agency – which is also collaborating on the highlights show.
The first of those live games on the Amazon-owned platform was the Basque derby between Real Sociedad and Athletic Bilbao in April, but LaLiga has since announced that additional matches will stream on Twitch during the 2021/22 season.
LaLiga’s move to expand its highlights content distribution comes as a new study has revealed that digital piracy is declining in Spain.
GfK’s Observatory of Piracy and Consumption Habits of Digital Content’s 2020 report found that Spain saw a seven per cent year-on-year decrease in the accessing of illegal online content.
Despite this, a GfK study says that 71 million soccer matches were watched illegally in the country last year, down from 87 million in 2019, but still a significant figure causing the industry to miss out on €231 million (US$268 million) in revenue.
Social media platforms remain a central portal for accessing illegal content, with the percentage of illicit access via that route increasing from 23 per cent in 2019 to 27 per cent last year. The most common platforms for accessing pirate content were Facebook (55 per cent), YouTube (39 per cent), WhatsApp (34 per cent), Instagram (28 per cent) Telegram (25 per cent), and Twitter (24 per cent).
The number of consumers of pirate sports content in Spain remained the same from 2019 to 2020, but LaLiga’s anti-piracy technology, which is now under the watch of its new LaLiga Tech subsidiary, removed more than 1.5 million illegal sources last season. Spanish soccer teams also secured blocking orders to 23 different web domains and complaints against the operators of 32 IPTV websites.


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