Telecommunications giant Telefónica is nearing an agreement with DAZN to sublicense the sports streaming service’s matches for Spanish soccer’s top-flight LaLiga, according to El Confidencial.
The deal would allow Telefónica’s Movistar+ pay-TV service to broadcast DAZN’s five weekly LaLiga games. It would also ensure the network retains the right to air all matches from the Spanish top tier beginning next season, mirroring its current arrangement with Mediapro which runs until the end of the 2021/22 campaign.
In December, Telefónica and DAZN agreed new broadcast deals with LaLiga worth a combined €4.95 billion (US$5.61 billion), which will run from 2022/23 to 2026/27. The pair will air five LaLiga matches per fixture round, with the exception of three full matchdays per season, which the Telefónica-owned broadcaster will air exclusively.
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A sublicensing deal would enable Movistar to air the games it missed out on in the original tender, strengthening its soccer offering which it hopes will help it retain and attract subscribers. El Confidencial reports the contract is worth €280 million (US$317 million) per year, or €1.4 billion (US$1.6 billion) in total.
Telefónica agreed a multi-year deal with DAZN in January 2021 which saw the latter launch linear channels on the pay-TV platform, showing the likes of Formula One and MotoGP. In August, Spain’s National Commission of Markets and Competition (CNMC) told Telefónica to modify its rights agreement with DAZN to ensure it fell in line with the commitments made in the takeover of Distribuidora de Televisión Digital (DTS).
DAZN’s LaLiga deal in December marked its most significant rights acquisition in Spain, adding to a soccer offering in the country that includes the Copa del Rey, the Premier League, the FA Cup, the Copa Libertadores and Major League Soccer (MLS).